Are you looking to expand your sphere of influence and begin generating leads for your business on LinkedIn? About 135 million users have registered on LinkedIn, the internet’s largest business-to-business networking platform, but how do you communicate effectively to these business professionals? Here are 10 steps to get more visibility and leverage its platform for your business goals.
1. Join LinkedIn and Complete Your Profile
LinkedIn is a powerful business and social Avatrade Linkedin Page networking tool that relies on the content generated by its users. After all, other users on LinkedIn will be searching for your services, products, and your name. Make sure you give LinkedIn’s search tool enough information to properly index.
2. Keep Your Profile Public
Utilizing LinkedIn without maintaining a public profile is like trying to advertise a new business location but refusing to put up any signs that tell people you’re there. If you want to maximize LinkedIn’s potential, you’ll need to go to your account settings and enable public searching for your name and business.
3. Utilize a Vanity URL to Boost Search Results
LinkedIn has a number of benefits outside of its own website including having search engines index public profiles for search results. For example, if you’re searching for Acme Company and they have a public profile on LinkedIn, chances are you’ll have your business LinkedIn profile show up on page one in Google or Bing.
4. Utilize LinkedIn’s Applications and Third Party Tools
LinkedIn has a number of applications that can help give you more exposure and connect your content from other websites for other users to see. One easy example is linking your Twitter account to LinkedIn, which will automatically update and keep your page fresh. At Ai we utilize BeHance’s Creative Portfolio Display tool, it’s a great way for us to showcase our branding and design work and lighten up an otherwise boring page.
5. Write Recommendations for Others
One of LinkedIn’s most powerful features is the ability to publicly recommend another user based on your relationship or work experience. This peer-to-peer recommendation is especially important for companies seeking credibility and authority on LinkedIn. After all, if so and so gave xyz a recommendation, then they must be good, That’s exactly how it works in practicality. In addition, you’ll be impressed by how many individuals reciprocate your recommendation with one of their own. LinkedIn also allows you to easily and politely solicit recommendations from other users.
6. Engage Users with Personality, Not Just Your Brand
Your updates on LinkedIn compete with Facebook, walking the dog, and getting that report done by 5pm. Success for any brand on social media requires the voice of that organization to have a personality that personifies who they represent. Simply, saying you’re with Apple doesn’t drive engagement or conversations. Be active, respond to questions, post updates, and do it with your voice not some corporate water-downed background noise. It’s OK to have a little bit of humor as long as you stay positive and understand your competing with individuals who may be doing work one moment, but reading a friend’s update on Facebook the next.