In this post, I am going to share how local SEO is important to grow your small business. Small businesses are those who have yet to grow or who have yet to create a brand. Around 20 years ago, it was difficult to promote your business online. But, today you can take your small business to the peak in the small time span.
According to Google, 50% of the user who conducted a local search on their smartphone visited the business on the same day. In fact, Google has now has started giving preference to mobile-friendly websites and ads. This means that missing out on local SEO, can also lead to missing out your potential customers.
How Local SEO Helps to Grow Your Small Business
Local SEO increases Inbound Traffic
Being a small business owner you must be aware that it takes too much energy and time to generate leads through paid ads or cold calling – and relatively low return on investment.
SEO targets the customers who are actively looking for the services you provide and thus saving your money on outbound marketing while increasing the quality leads.
Local SEO Delivers Long Lasting Results
Unlike a 30-second ad on the radio station or television, a time-limited billboard campaign or a print advertisement in the local newspaper, Onpoint media local SEO delivers long-lasting results for your small business.
Investing your hard-earned money in SEO will increase your online visibility over time, which helps you to maintain a high ranking in the search engine results page (SERP) giving you a high return on investment on your marketing budget.
Local SEO Makes Your Business Credible
The first aspect of local SEO is making your business available on Google maps. It is a perfect way to give an identity to your business on google maps. When someone searches for the services your business offers, he gets the list in the top search result in the local listing. Suppose you run an SEO company in new york, your company may come in the list when someone searches for a SEO company nearby to your area.
Local SEO Is Cost-Effective Medium
Unlike traditional or paid marketing which is very costly medium to promote your brand, SEO is a budget-friendly way to make your business visible online.
Local SEO targets users who are actively looking for your products and services online. Its inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.
Since top position rankings result in significant impressions in the search engine results page, having your website in these top positions on the search result pages transmits more exposure for your website.
Plus, being on the first page for your targeted keywords not only helps your customers to make a purchase decision, but it instills trust since your company is ranking on the first page, is generally perceived to be more trustworthy.
Local SEO Can Help In Business Extension
Your website is the second office of your business online. By using local SEO, you can make it easier to interact with your business. People prefer to look for customers’ reviews before purchasing any of your services or products. You can also provide a feedback or suggestion section where anyone can give you suggestions that can help in improving or extending your business. Healthy Recipies